Advertising and sponsored content
Advertising transparency at LifeAider
LifeAider, Inc. is building clear standards for advertising, sponsored content, user safety, privacy, and reporting. This page explains how ads and commercial placements should be labelled, reviewed, and separated from the core LifeAider experience.
Clearly labelled
If LifeAider introduces ads or sponsored content, they should be clearly marked and visually separated from normal product content.
User-first standards
Advertising should not override user safety, trust, privacy, wellbeing, or the core LifeAider experience.
Reportable content
Users should be able to report ads, sponsored content, suspicious listings, misleading claims, or unsafe promotion.
Our advertising principles
These principles are a public summary. The dedicated Advertising Policy contains the fuller rules for ads, sponsorships, reporting, and restricted content.
Ad labelling
Ads, sponsored posts, promoted placements, or commercial partnerships should be labelled in plain language so users can understand what is paid or sponsored.
Sensitive targeting
LifeAider should avoid ad targeting based on sensitive categories such as health conditions, religion, political views, or other highly personal attributes.
Restricted content
Advertising should not promote scams, deceptive offers, unsafe products, illegal services, harmful claims, exploitative financial promises, or misleading health and beauty claims.
User controls
If advertising is introduced, LifeAider should provide ways to report, review, or give feedback on ads that appear unsafe, irrelevant, misleading, or inappropriate.
Sponsored content
If creators, brands, employers, or partners sponsor content later, sponsored content should follow the same safety, privacy, and integrity rules as advertising.
Product independence
LifeAider product guidance, trust pages, support flows, and safety information should remain separate from advertiser influence.
Safety before monetisation.
Ads can create business value, but LifeAider should protect trust first. Advertising should be separated from organic product guidance, clearly labelled, and reviewed against privacy, safety, and user wellbeing standards.